I had lunch this afternoon with my friend Kent Lewis. Kent is, among many other things, the founder/owner of Anvil Media, Inc., a search engine marketing company specializing in keyword research, search engine optimization (SEO) and pay-per-click (PPC) management. Every time I meet with Kent I am at once, reinvigorated by fresh ideas, yet overwhelmed by the HUGE task ahead of me.
Last month, I launched MyChinaCityGuide.com, which promotes a Personal Assistant service for people travelling in China. My priorities on getting this started appeared obvious; 1) Build a web site, 2) hire some Chinese people. Done! This took me about a month, and I was quite pleased with myself. My web site came in way under budget, and I found a great group of young Chinese students who were eager to be part of my new business. But now what? This isn’t “Field of Dreams” (“If you build it they will come.”). How do you get people besides you, and your immediate family, to go to your web site?
Which brings me back to Kent and this blog. I hope I’m not giving away any trade secrets, but Kent’s first recommendation? Blog. Apparently it is 1 of the 4 pillars of Internet Marketing. So here I am, blogging. I’ll save the other 3 pillars for another time, but for now, I’m trying to figure out how to end this.
